[Source: SportAccord] SportAccord is delighted to welcome Sport Event Denmark as the first Gold Partner for the 17^th edition of SportAccord taking place in Gold Coast, Australia from 5 – 10 May 2019. Denmark is one of the leading nations when it comes to hosting major international sports events, and the city of Aarhus was also European Capital of Culture in 2017, hosting hundreds of spectacular events along with 18 other municipalities in the region.

Investing in SportAccord has always been part of Sport Event Denmark’s strategy as a hosting nation.

“Sport Event Denmark has once again extended its Gold Partnership because we see SportAccord as the major networking opportunity internationally and we bring valuable insights home each year.

“SportAccord 2019 will be our 9^th time as Gold Partner.” said Lars Lundov, Chief Executive Officer of Sport Event Denmark.

SportAccord partnerships enable organisations to showcase their capabilities as a hosting nation, region and city for international events, and connect with key stakeholders and sporting leaders involved in the business of sport.

Commenting on the longevity of the partnership, Nis Hatt, Managing Director of SportAccord said:

“Sport Event Denmark has been a tremendous supporter and partner of SportAccord since its inception in 2003 and were also SportAccord co-hosts with the City of Aarhus in 2017.

“It goes without saying, this partnership is extremely important to SportAccord and we thank them for their continued support and loyalty as we head towards the Gold Coast edition of SportAccord in May.”

With 9 major sporting events coming up in 2019 including the IAAF World Cross Country Championships in Aarhus, CycloCross World Championships, World Women’s Curling Championship, and Junior World Orienteering Championships to name a few, sports fans and visitors to Denmark will have much to look forward to this year.

Organisations involved in the business of sport who wish to attend SportAccord should register for the Gold Coast edition which entitles them to take advantage of the many networking opportunities on offer.

As part of the Official Schedule, delegates will be able to enjoy over 20 networking events and the popular 3-day Exhibition, have access to 50+ conference sessions and the Sports Festival, taking place at the outstanding Gold Coast Conference and Exhibition Centre situated close to Queensland’s stunning coastline.

Follow developments and updates via Twitter @sportaccord using #SA2019, or keep up-to-date via LinkedIn and Facebook.

What do you see when you scale the grass roof of the Museum of Moesgaard in Aarhus? You see the Danish landscape; you see part of the course of the upcoming IIAF World Cross Country Championships; and you see a country with a view. A view to great international sporting events.

Together with national federations and Sport Event Denmark, Aarhus has hosted a long list of major international sporting events.

Aarhus is just one of many active host cities within Denmark. Other Danish cities – Copenhagen, Herning an Odense – all played hosts to some of the greatest world championships this summer. The IIHF World Ice Hockey World Championship, The ITU MultiSport Festival and the Sailing World Championships were staged in Denmark in 2018 alone.

The Danish record of accomplishment was evaluated by IOC president Thomas Bach on his visit to the Sailing World Championships in Aarhus. "Denmark has proven to be a world-class organizer. No-one in the sporting world could have any doubts that Denmark could organize a fantastic Olympic Games, organizationally and logistically," he said in an interview with Ritzau news agency.

Crossing cultures

Lars Lundov, CEO of Sport Event Denmark appreciates the compliments from the IOC-president, even if the Olympics are not on a Danish agenda.

“We have gained invaluable experiences through the staging of sporting events in Denmark. Sport Event Denmark as the national sporting event organization acts a knowledge bank and accounts for the future investments in bids for and organizing events for the international federations,” he explains, stressing that host cities and the national federations are vital in the collaboration.

In 2019, Denmark will host new events that will benefit from the experiences gained from the previous events staged in Denmark. The IAAF World Cross Country Championships is among those on the 2019 calendar.

The IAAF World Cross Country Championships is one of the world’s oldest running events. The event will be staged in March on Danish soil on and around the Museum of Moesgaard in Aarhus. The course will include running across the sloping grass roof of the museum.

The local organizers are currently developing an innovative concept for the event. The aim is to boost the championships to focus on cross-country running, nationally and internationally. In addition to the world championships, there are plans for supporting races for schoolchildren and a mass participation race.

The Danish vision has already attracted much attention from both the International Athletic Federation, IAAF and the international World of Running.

IAAF president Lord Sebastian Coe visited the innovative course and told the organizers: “It is really, really exciting because it will showcase our sport in an innovative, modern, exciting setting but also show that cross country is a tough sport, and it returns it to what I will describe as a traditional cross country course with the surrounding landscape.”

The view ahead of major international sporting events in Denmark is looking good as Danish host cities, together with Sport Event Denmark, keep bidding for more to fill the pipeline.

Fact file: Sport Event Denmark

Sport Event Denmark is the national Danish sports event organization. Established and supported by the Danish Government. The objective is bidding for and hosting world-class sporting events in Denmark, for example World- and European Championships in different sports as well as major sports congresses. Sport Event Denmark works in close collaboration with the Danish host cities and the national governing bodies. Today Denmark is one of the leading countries in terms of hosting world-class sporting events (in top-15 globally according to SportCal).

#sporteventDK

Host City: The theme of Host City 2018 is “The Future of Major Events”. What do you see as the biggest challenge and opportunity for the future of major events?

Niels Nygaard: It is clear that one of the biggest challenges facing any major sports event is overcoming the negative perception in the media and among the public that they are intrinsically financially unsound.

A lot has already been done in recent years to make improvements in all aspects of event delivery, but it will require more time and effort to reverse the negative discourse. The European Olympic Committees is fully aligned with the International Olympic Committee, Olympic Agenda 2020 and The New Norm, meaning that we are absolutely committed to lowering the costs and complexity of our events while improving their efficiency and sustainability. The onus is definitely on us to not only talk the talk but walk the walk when it comes to delivering the best possible events without gigantism, overspending and leaving white elephants behind.

Of course, one of the best ways we can do this is to host sustainable events that leave many positive and long-lasting benefits for the local communities – something we can then use as tangible proof in the debate. We hope that Minsk 2019 will become a touchstone for future discussions on the issue.

Host City: What impact do you expect the 2019 European Games in Minsk to have on the city and region?

Niels Nygaard: We certainly expect that there will be some level of cultural and socioeconomic impact on Minsk and Belarus as a result of the European Games. We see the Games as being a watershed moment in the opening up of Belarus to the rest of Europe and vice versa.

I think for many Europeans, not a great deal is known about the country – it hasn’t traditionally been on the shortlist of travel destinations on our continent. But that could very well change – in fact, Belarus was recently named by Lonely Planet as one of the top 10 destinations globally to travel to in 2019. I think anyone who visits Minsk for the first time cannot help to be impressed by how beautiful the city is, how green, clean and safe it is, and how friendly the people are.

Fortunately, there will be next to no environmental impact on the city as these Games will be one of the most sustainable multi-sports events in history. This is because 11 of 12 venues used at next June’s Games are existing structures. The single venue that had to be built was that for beach soccer – an open-air facility seating 1,500 people that took only two months to construct.

And for sports fans it can’t get much better – the venues are state-of-the-art and are all within 30 minutes’ drive of the Athletes Village. It means that you can take in a number of different sports in the same day if you are so inclined, all in great comfort surrounded by passionate and knowledgeable local sports enthusiasts.

We believe Minsk 2019 can set an example for other multi-sports competitions in the future. There has been a lot of talk lately about how Games should be moulded around the host city and not the other way around. Well, look no further than Minsk 2019, which should become a prime example of how to host a major sports event without spending a lot of money.

Host City: Are there any areas of Games preparation that need particular attention right now?

Niels Nygaard: We are quite pleased with the way things are progressing so far, and get regular updates from our Coordination Commission and from the local organisers themselves. With 11 of the 12 facilities already existing, we have no issues with venue preparation – Minsk could hold the Games tomorrow if need be.

But in the lead-up to the Games we are asking our counterparts in Belarus to step everything up a notch in terms of organisation. In total, Minsk will host 22 test events ahead of the Games on 21 June, which will be a critical learning curve. They have proven to be excellent hosts in the past, but the European Games will be the largest event they have ever staged and it will require a great deal of flexibility and quick decision-making at all levels to be hosted successfully.

Host City: How is the candidature process for 2023 progressing?

Niels Nygaard: We had a good deal of interest in the 2023 European Games prior to our bid launch in September this year. This is why we were confident that even though our window for bid submissions is only 6 months, we are likely to have a strong pool of candidates from which to choose come 28 February.

By naming the 2023 Host City on the eve of Minsk 2019, we wanted to ensure that the 2023 Host City would have a full four years to prepare for their edition of the European Games.

The interest being shown in the 2023 European Games signals that this event is regarded as Europe’s premier sporting event. I believe it has a bright future and we look forward to seeing the Games evolve and improve over time.

Host City: With the European Championships having been successfully hosted in Glasgow this summer and another edition due to take place in 2022, how do you envisage the European Games coexisting alongside this new model?

Niels Nygaard: The two competitions complement each other well, with the European Games remaining Europe’s only continental Games, bringing together the best athletes from Olympic and non-Olympic sports and serving as qualifiers for the Olympic Games.

At the European Olympic Committees, it is our job to promote sport at all levels across the continent. We are pleased at the success of both our European Games and the recent European Championships, which are clear indications that sport is alive and well in Europe. If these events help to inspire people, especially young people, to take up a sport or get active then we can say that we are successfully delivering our mandate.

Host City: During the World Sailing Championships this year, IOC President Thomas Bach said that Denmark could organise a fantastic Olympic Games. Obviously 2032 is a long way away but can you envisage Denmark bidding and how might this work?

Niels Nygaard: We are of course flattered that the IOC President believes Denmark could organise Olympic Summer Games sometime in the future. I do not see it feasible for Denmark to host the Games alone, since we would have to build to many new facilities in sports where we are not strong today.

With reference to Olympic Agenda 2020, I could see Sweden, Norway and Denmark together could host the Games. This would require that the Governments and the people of Sweden, Norway and Denmark would like the three countries to have a much closer cooperation in political, business and cultural matters. In this case hosting the Olympic Games together could be a strong catalyst for such a stronger cooperation.

Niels Nygaard, President, National Olympic Committee and Sports Confederation of Denmark and Vice President, European Olympic Committees is speaking at Host City 2018 in Glasgow on 20-21 November. Register here today.

[Source: SportAccord Convention] SportAccord Convention is delighted to confirm that Michael Evans, President of the Alibaba Group will be the Keynote for this year’s Plenary Conference, Innovation in Action at the 15^th edition, to be held at the Aarhus Convention Center, Denmark from 2 – 7 April 2017.

The Keynote will begin on Wednesday, 5 April at 09:10 to 09:40 and take the format of a Fireside Chat with David Eades, Anchor and Journalist, BBC World. The session is entitled: Open Sesame: Unlocking the rich potential of new sporting horizons, and using innovation to drive sport to a new level of entertainment and fan engagement.

When Sydney hosted the Olympic Games in 2000, Alibaba was a Chinese start-up and not quite a year old. Fast forward 18 years and Alibaba has now grown into the world’s largest online and mobile commerce company. Alibaba is now expanding into media, entertainment and sport, recently forging an historic long-term partnership with the IOC through 2028, using technological innovation and know-how to contribute to the Olympic Movement.

As President, Michael Evans is responsible for leading and executing Alibaba Group’s international growth strategy. Commenting on Alibaba’s involvement in the SportAccord Convention, Evans said:

“We’re delighted to be taking part in the SportAccord Convention as this gives us an opportunity to   share some of the key insights and innovative approach Alibaba is taking when it comes to sport and entertainment, the growth of the digital and mobile market, as well as the exciting potential of the Chinese market for sport.”

Panel sessions and case studies following the Keynote will include:

• Plenary Panel Session entitled: Innovation – A permanent change revolution, or an opportunity to reset your sport?
• Innovation in the Business of Sport
• IF Innovation in Action – International Orienteering Federation
• Future Sports – Drone Racing

Nis Hatt, Managing Director of SportAccord Convention said, “We’re delighted Alibaba will open the Plenary Conference focused on Innovation in Action. With the increasing significance of sport in China in terms of fan engagement and business growth, there are significant opportunities to be had by everyone. Alibaba’s meteoric rise will most certainly have some bearing on what we hear during the Keynote.”

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

The Convention is host to annual general meetings of governing bodies, and once again, will welcome a delegation from the International Olympic Committee. The 6-day Convention includes the Plenary Conference, City Forum, LawAccord, MediaAccord, the Exhibition, as well as the Opening Ceremony and Closing Event.